Cultural bias involves a prejudice or highlighted distinction in viewpoint that suggests a preference of one culture over another. Cultural bias can be described as discriminative. There needs to be more group integration of social values, beliefs, and rules of conduct.
The other name for cultural bias is ethnocentrism. It is making judgments about other societies or groups based on one's cultural bias and/or beliefs. In simple terms, it is judging someone's culture based on the way you were reared (raised) e.g. viewing other cultures and groups through the lens of your cultural beliefs.
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