In the ever-evolving landscape of Philippine politics, the 2028 election looms on the horizon like an ominous cloud, particularly concerning the Dutertes.
The irony is palpable: while many believe they are crafting a narrative for unity among opposition groups, what they are actually doing is reinforcing Sara's branding as a strong and unassailable candidate.
This mirrors her father's strategy during his tenure, where creating an aura of strength was key to maintaining power.
By framing her in opposition terms that imply she stands alone against a fragmented rival front, we risk elevating her status rather than diminishing it.
To counteract this self-fulfilling prophecy, those within media and journalism must pivot towards narratives that emphasize vulnerability over invincibility.
For example, when Sara finds herself in formal settings discussing complex issues such as economics or foreign affairs—areas where she may not excel—the focus should shift from her perceived strength to her shortcomings.
Highlighting moments where she struggles with substantive policy discussions could serve to humanize her and create opportunities for genuine critique rather than glorification.
This approach requires strategic finesse from opposition leaders who must resist falling into the trap of celebratory rhetoric that serves only to enhance Sara’s public persona.
A concerted effort must be made to refrain from bolstering narratives that portray her as an unbeatable figure; instead, revealing cracks in her armor could provide a more accurate representation of her capabilities—or lack thereof—in various domains pertinent to leadership.
Ultimately, if the opposition aims for success in 2028 against such formidable branding tactics employed by Sara Duterte and her strategists, they need competent strategists themselves who understand how language shapes public perception.
All stakeholders must engage thoughtfully with their phrasing; otherwise, they risk unwittingly becoming mere pawns in a game where they should be players driving toward victory.


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